JJAM curators collective challenges London based designers to reinvent to classic yellow duster in a way that we never imagined before!
This project aims to use the most banal everyday object to expose and promote the creativity of London’s contemporary design scene.
JJAM will showcase the best 100 designs at our stand at Tent London and in a postcard book to be sold at our website, Tent and various shops. JJAM has sent invitations to 50 designers to submit their design, the remaining 50 will be chosen through a competition promoted on Dezeen.com open to all London based creatives.
JJAM aims for a cross disciplinary outcome and has a strong core of designers on board – amongst others Richard Shed and Demelza Hill – with skills ranging from the fields of fashion and architecture to product and graphic design. Anything goes, use any number of dusters in any way you wish.
HOW TO JOIN THE COMPETITION?
Send us an email to confirm that you would like to enter the competition : firstname.lastname@example.org
23rd of July 2010
6th of August 2010
JJAM Curators Collective
302 Northside Studios
16-29 Andrews Road
London E8 4QF
Please note that we cannot return submitted designs that have not been chosen for the final selection, however they can be picked up from our offices.
WHERE TO GET YELLOW DUSTERS:
Reuse a yellow duster that you might have at home or order some online. We prefer the colour and quality of these dusters by CPD available through Amazon.co.uk and Altecweb.com, they both offer a pack of 10 for a cheap price. Alternatively we can post you one, just send us an email with your address.
THE TENT LONDON INSTALLATION:
The Tent London installation will comprise a selection of Everyday Delights and a postcard book wall featuring all 100 chosen designs. Tent London is on from the 23rd to the 26th September and coincides with the London Design Festival.
The 100 selected objects will become part of the Everyday Delights collection, which might tour other venues and get finally auctioned off in a closing event. Profits will go to a London based charity.
By participating, you allow JJAM the right to display, photograph and publish your design online as well as in print.
Don’t hesitate to send us an email if you have any questions: info@JJAM.info
Image Credit: ‘Sunday Best’ jumpsuit by designer Demelza Hill